Project Description
SaaStock Dublin 2023 was a conference for founders, executives, and investors in the SaaS space to connect and share ideas. Gartner Digital Markets had a prime booth location and was looking to make connections with the 4,000+ attendees. The creation of the booth was a huge team effort. After rounds of brainstorming, we went with the concept of “Building Blocks” to represent the tools that Gartner Digital Markets can provide to its vendors to build up their business. The main focus of this concept within the booth was an installation of blocks that doubled as seating for sales representatives to have a laid-back place to sit and talk to prospects.
My Role
Art Director + Lead Designer + International Vendor Coordination
Booth Design
This booth design was a collaboration with the production company and my team. We had a strict budget to follow and had to align our ideas with that. There were several rounds of revisions of our building plans to ensure the vision was met within budget constraints.
Magic Mirror Photobooth
Above you can see a large frame within a roped off area. This was a branded Magic Mirror photo booth that attendees were able to take photos and post these directly to their social media to increase our impressions.
Custom Lego Set
I collaborated directly with a vendor in the UK to customize every aspect of the boxes, instructions, and the lego set. Each piece was meticulously written and designed to match the booths visuals and messaging. They were given away to attract attendees to engage with the sales representatives.
Digital Assets
These assets included, SaaStock App Banners, SaaStock story images, digital billboards, and presentations.
Print Assets
There were several print assets we created, including, canvas bags, t-shirts, post cards, pens, and notebooks.
Early Stage Sketches
