Project Description
Freerice is an educational trivia game that helps you get smarter while making a difference for people around the world. Every question you answer correctly raises 10 grains of rice for the World Food Programme (WFP) to support its work saving and changing lives around the world.
This project was completed as a student. The assignment was to create a series of ads for this website.
I wanted to create something simple yet eye-catching. This concept uses the idea that just your knowledge can accumulate into something tangible for someone in need. Each of these rice images was shaped by hand and then photographed before taking it into photoshop for some minor post-production work.
My Role
Designer + Production + Photographer
Awards
Judge’s Choice, ADDY Awards, Northeastern PA Region
Silver Award: Campaign for Publication, ADDY Awards, Northeastern PA
